2014

A Realty Check on 2014

11:45 PM

A Realty Check on 2014

While 2013 Was Somewhat Sluggish,
Experts Are Hoping That Buying Sentiments Will Revive In 2014
360 degrees
A FRESH START: The real estate market will hopefully pick up in the coming year with a section of buyers expecting prices to fall..

BUYING a home is the fondest dream of every Indian. The housing industry in India has been growing at a robust 14-15 per cent and is projected to continue to grow for the next few years. As per publicly available data, there's an estimated shortage of around 22 million houses by 2014; the government and apex bodies like the National Housing Bank (NHB) are playing a vital role in trying to fill this gap. The growth in the real estate sector as well as the changing profile and consumption behaviour of the upwardly mobile population has brought about a change in the profile of today's home buyer We feel, once the general elections are over and there is some political and economic stability, the window of opportunity will be different. As we move into 2014, it is important to gauge the mood of home buyers in terms of their desire, aspirations and fears from the upcoming year

NEW HOME IN 2014

Our study shows that majority of home buyers want to purchase a property in 2014 for self use as they are currently staying on rent or wants to purchase new home. An almost equal number of home buyers want to buy property to meet the growing family requirements and for long term investment. The analysis show that the year 2014 may experi­ence a very positive shift from the earlier years. As the property trans­actions have fallen over the past 12 months, speculators and investors are finding it difficult to exit the market.

WHAT BUYERS ARE HOPING FOR...

Property prices have remained stable over the past few months and the mood of the market suggests a contin­uation of this trend. According to the survey conducted by an online real estate service provider firm; it was established that 26 per cent of home-buyers feel that the residential property prices would remain stable over the course of 2014. Around 46 per cent of buyers expect the prices to go up from the current level with majority of them expecting an appre­ciation of 10 per cent.

This should bring some relief to the buyers in 2014 as generally more than 10 per cent appreciation is expected on a yearly basis. Twenty eight per cent of buyers are advocating for the prices to go down from the current level while 17 per cent of them are expecting a drop of over 10 per cent.

HOME BUYER'S BUDGET

There has been talk of a slowdown in the Indian economy with all econom­ic indicators showing a negative trend. This however has not harmed the spirit of the Indian home buyer Budget for buying a property in 2014 will not be affected by the slowdown. This reinforces the confidence of the home buyer in real estate as an asset class. Recent real estate market study says that there are 23 per cent of buy­ers who have reduced their budget allocation while there are another 19 per cent who are ready to wish out more money for property buying. Having a home is a dream of all Indians since ages; it is treated as a sign of social status and financial stability. Properties in the range of Z40 lakhs would be an affordable housing for maximum home buyers, almost 60 percent home buyers choose this.

LOCATION AND PRICE FACTOR

Location will be the top most pur­chase consideration for home buyer in 2014. The preference for location is even higher than price that was the biggest influencer for property purchase over the last few years. This is an important shift in behaviour of the home buyer Other factors that will influence the purchase decision are price (24 per cent) and connectiv­ity (18 per cent). Around 13 per cent of home buyers will give higher importance to neighbourhood and proximity of the property to hospi­tals, schools and offices as revealed in one of the survey conducted by a research company.


THE MAIN HURDLE

The observable fact of exponential jump in property prices has been pre­vailing in the Indian real estate market from the last four years; how­ever it is for the first time that the high property prices has been identi­fied as the single biggest obstacle in buying property in 2014. With more than half of the homebuyers consid­ering high property prices as a barrier, it can be inferred that most of them are unable to justify or afford the high prices being asked from them.

(This article is contributed by Brijesh Parnami, CEO-Distribution at Destimoney Enterprises Private Limited)
Source :- Mid-day Property


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